Rob Gilcrest

Executive Creative Producer

Back to client grid.

Price is Wright

When Chris Sale was traded to the Boston Red Sox, Bank of America wanted to help introduce him to the fans. Is there a better way to make the new fans like you than by giving away free ice cream?

Special Olympics

Bank of America has been a sponsor of the US Special Olympics team for 35+ years. This past March, the World Winter games were in Austria.

Team Rubicon

Helping transition veterans from active duty into civilian life is one of Bank of America's core CSR programs. One of the organizations they support in that mission is Team Rubicon.

Winter Village at Bryant Park

When the weather starts getting colder, Bank of America transforms Bryant Park into a winter wonderland, full of small business pop-up shops and a full sized ice skating rink.

#MLBmemorybank

The #MLBmemorybank campaign is centered around the idea that if you share your favorite baseball memories, Bank of America might help you make some new ones.

Bank of America | T-ball Kid

Cooper Buell stole the internet's collective heart when reached first base in a T-Ball game and was unable to contain his excitement. As a thanks for sharing his baseball memory, Bank of America set out to help him create a new one.

Bank of America | 1952 Couple

Warren and Carol Reckmeyer went viral last year when they were spotted wearing their "Together Since 1952" jerseys. To thank them for being such passionate baseball fans, Bank of America gave them an experience they won't soon forget.

Bank of America - MLB Memory Vault

Fan in New York City and Los Angeles were given the chance to open the MLB memorybank simply by sharing their favorite baseball memories.

Instagram

Every month, Bank of America's instagram channel pushes out a 6-post series on a specific topic.

March | Joanne Chang Spotlight

For Women's History Month, we highlighted Chef Joanne Chang, the owner of Flour Bakery and Myers + Chang restaurant in Boston.

May | Graduation

We spent March focusing on college graduation.

June | Pride Month

For the month of June, are theme was Pride Month, with an employee twist.

Feeding America

To promote a partnership and CSR effort with Feeding America, we created 3 social videos, drafting on the popularity of Pancake Art.

Children

Households

#onestep4RED

On World AIDS Day, Bank of America, in support of (RED), threw a surprise concert in the heart of Times Square, featuring U2 minus 1 (Bono can't ride a bike), Coldplay's Chris Martin, Bruce Springsteen, Kanye West and Carrie Underwood. In addition to the content that ran on Bank of America's own billboard (and other brands' billboards that donated media time to the campaign), I was responsible for the content capture that produced the event recap video below.

Bank of America's
Times Square Billboard

Content produced for Bank of America's digital billboard in the heart of Times Square

Bank of America | Special Olympics - Pass the Flame

Small Buisness Week

Earth Day

#TroopThanks

As part of a partnership with Wounded Warrior Project and Welcome Back Veterans, Bank of America donated $1 for every use of the hashtag #TroopThanks. During Fleet Week in New York City in 2014, we activated in Times Square, where people were able to stop by and share a message of thanks to our armed forces. Participants wrote messages on a whiteboard and had their picture tweeted out by a Bank of America account. Once tweeted, we were able to pull that image and message of support into the Bank's digital billboard for the participants to see. We then took a photo of the board and tweeted it back to them as a keepsake. Participation was not limited to people physically in Times Square. Through paid media, we prompted users from around the country to participate in this activation as well. In addition to the digital technology used to pull tweets in to the billboard, I produced the event and assisted in the content capture.

Thanks A Million

To celebrate reaching one million expressions of thanks, we leveraged the Welcome Back Veterans partnership to select three deserving veterans and surprise them with a V.I.P. tour guide during a visit to Fenway Park and a trip to game one of the World Series, where our Fox media buy included a stadium-wide Stand and Salute.