Times Square - Digital Billboard

On National Donut Day (yes, that's a real thing) in 2012, Dunkin' Donuts launched a brand new digital billboard in the heart of Times Square. The launch day media plan included time on various other digital billboards in the surrounding area. Here's what that takeover looked like:

 

In addition to evergreen content, we produce seasonal and holiday specific content on an ongoing basis. Examples are featured in the gallery below.